Business Works

Real customer reviews for marketing success

by Madeleine Laplanche, Trustpilot, marketing media customerservice
The most trusted form of marketing is the ratings and reviews of customers in persuading people to buy - make sure they're not fake
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Why listening to your parents could be good for business

by Ariel Eckstein, Managing Director, LinkedIn EMEA

As a country, we have a long way to go before we're adequately tapping in to the skills of the older generation
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Design - a professional standard?

by Robin Horrex, Founder and CEO, MBC Group

Design has a huge impact on the success of businesses but in the current Wild West, as a client, how do you know which designer to choose? We need a quality standard
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Implementing successful business change - criteria for success

by John Cameron, GM, Trimble Field Service Management

Successful change needs top-down leadership, engagement of the workforce and having the right processes and strategies in place
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Seven risk questions for the Board

by David Hillson, the Risk Doctor

Senior decision-makers who set the strategy for the business need to be aware of the risks in order to avoid potential pitfalls and create maximum value
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What makes a successful business person?

by Michael O'Connell, owner, Jolly Wodgers, leadership business
Anyone can set up a business, but to be successful you need to be tolerant, ready to work night and day, make huge personal sacrifices, have a good business plan and deliver it
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Managing sustained innovation for a smarter planet

by Dr Bernard Meyerson, IBM Fellow and VP Innovation

Extraordinary outcomes can be achieved when the right people, infrastructure and motivation come together - sustained innovation is becoming more significant
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What is the real purpose of a company?

by Dr Graham Wylie, CEO, The Medical Research Network

The role of the company - a vehicle to provide forms of specialisation in society that generates positive value to drive social improvements in quality-of-life
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Is banker bashing fair and justified?

by Sir Thomas Harris, Vice Chairman, Standard Chartered Bank

Seismic global economic shifts, unprecedented and depressing volatility in the markets, major concerns about the banking industry itself and a tsunami of new regulations have combined to make for a very difficult ride
full article

Stop wasting valuable talent

by Sharon Glancy, MD, People 1st

There has been a lot of talk about the representation of women on boards, but equally important is the loss of skills, experience and knowledge that happens after career breaks
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