Business Works

The importance of customer service and brand image

by Hayley Brooks, Managing Director, Dimensions, customerservice brand marketing
What businesses can do can do to improve their customer service and boost their brand image in a bid to reap financial benefits
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Communication - your key to success

by Geoff Hudson-Searle, author of Meaningful Conversations

Communication is key to your individual and business success - in relationships, in the workplace, as a citizen of your country and across your lifetime
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Optimising your performance indicators for 2017

by Phil Foster, MD, Love Energy Savings

Tracking business growth requires precision and a sharp eye for detail. Some ways you can refresh your Key Performance Indicators in time for a fresh start in 2017
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Your personal brand - dress for success

by Helen Harker, Design Manager at Simon Jersey

Company dress codes are still important in 2016. The way in which employees dress ultimately reflects the brand, so it is vital that they get it right
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SMEs - maximise loyalty with smart marketing

by Emma Springham, Head of Marketing, Royal Mail MarketReach

Customer loyalty is essential to growing your business. Small businesses should invest in the right ways to build a stronger relationship with customers
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The UK EU Referendum - an anthropologist's view

by Dr Tamara Dragadze,
What were the reasons evoked in the UK electorate by the 'in' and 'out' campaigns and why?
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What makes a successful business person?

by Michael O'Connell, owner, Jolly Wodgers

Anyone can set up a business, but to be successful you need to be tolerant, ready to work night and day, make huge personal sacrifices, have a good business plan and deliver it
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Managing sustained innovation for a smarter planet

by Dr Bernard Meyerson, IBM Fellow and VP Innovation

Extraordinary outcomes can be achieved when the right people, infrastructure and motivation come together - sustained innovation is becoming more significant
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What is the real purpose of a company?

by Dr Graham Wylie, CEO, The Medical Research Network

The role of the company - a vehicle to provide forms of specialisation in society that generates positive value to drive social improvements in quality-of-life
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Is banker bashing fair and justified?

by Sir Thomas Harris, Vice Chairman, Standard Chartered Bank

Seismic global economic shifts, unprecedented and depressing volatility in the markets, major concerns about the banking industry itself and a tsunami of new regulations have combined to make for a very difficult ride
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