Advertising standards apply online from today - Business Works
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Advertising standards apply online from today

1 March 2011 marks a significant event in this year’s business calendar, as marketing communications on companies’ own websites and in other non-paid-for space online under their control, come under the scope of the ASA’s extended online remit. The remit extension represents a highly significant milestone for consumer and business protection in the UK, showcasing both the ongoing commitment of the advertising industry to responsible advertising, and the ability of industry self-regulation to meet the regulatory challenges of a rapidly evolving media landscape. Business needs to make sure it is ready for the change.

Lord Smith of Finsbury, Chairman of the Advertising Standards Authority writes a full editorial in the forthcoming issue of Business Works.

Advertising Standards Authortity web site:

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