Sick children, an App and taxis - CSR takes to the streets - Business Works
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Sick children, an App and taxis - CSR takes to the streets

by Russell Hall, Co-founder, Hailo Founded by three taxi drivers and three internet entrepreneurs, Hailo has raised over $50M from the best investors anywhere, including Union Square Ventures, Accel Partners, Wellington Partners, Atomico Ventures, Sir Richard Branson, and Janice, our CEO's mother.

Hailo is an App that enables people to hail a taxi from their Android phone or iPhone with just a couple of taps. It was launched in November 2011 and a taxi from the global network of over thirty thousand drivers around the world accepts a fair every four seconds from one of the half-a-million passengers.

London cabs have always been famous for their Corporate Social Responsibility - since long before the concept even existed. Cabbies have always been involved with charities and helping the disadvantaged, often working with children and the disabled. A number of London cabbies in the Hailo group felt passionately that they wanted to help transport seriously-ill children to important hospital appointments. They approached Russell Hall, Hailo co-founder, to see how the company could help and, as a result, a partnership was established with the Rainbow Trust. a childrenís charity that provides expert social palliative care to families when their child has a life threatening or terminal illness.

no parent ever wants to imagine

Having a child with a life threatening illness is something no parent ever wants to imagine going through, but for some families this is a reality.

"There are a number of different reasons why having taxi transport to and from hospital appointments for children with serious illnesses and their parents would be beneficial," said Dr Jonathan Rabbs, consultant paediatrician at Worthing General Hospital. "Particularly in London, driving and finding parking can be stressful. Often the child may have a suppressed immune system, so taking public transport risks exposing the sick child to infections. Even the additional expense of frequent hospital visits can put extra strain on already-stretched family finances. Hospitals will provide a bus, however this often does not fit very easily with the appointments and if they over run the child may have to stay overnight at additional cost to the NHS. So, knowing a taxi is on hand would ease this burden and stress for the family immensely."

Hailo - helping Cavalli and the Rainbow Trust

When Cavalli (pictured) was just a few months old, he was admitted to Great Ormond Street Hospital, where it was discovered he had an immune deficiency, meaning he couldnít fight even a small infection. Over the next two years Cavalli underwent chemotherapy and three bone marrow transplants, the final of which, to his mum Stephanieís relief, was a success. Rainbow Trust Family Support Worker, Lyn Sweet, has worked with Cavalli and his family offering them emotional and practical support to help them through this difficult period. Now, slowly, but surely Cavalliís health has started to improve.

To support families across London like Cavalliís, Hailo is aiming to raise an incredible £10,000 in 10 days, which will provide taxi transport to hospital appointments for a whole year.

Commenting on the initiative, Russell Hall, Hailo co-founder and a London cabbie for over 20 years said, "When I was approached by a number of Hailo cabbies to help Rainbow Trust it seemed a natural partnership where we could really help support London families. Anyone who is a parent knows that seeing their child suffer is one of the most difficult things in life to cope with. The emotional and practical support Rainbow Trust provides to these families is immeasurable and we are really pleased to be able to help by providing transport to important hospital appointments."

make every taxi you get between 1 Ė 10 October 2013 a Hailo one

"Weíre delighted that Hailo has chosen to support Rainbow Trust in this brilliant initiative," said Heather Wood, Chief Executive of Rainbow Trust. "£10,000 worth of taxi transport will make a huge difference to our families, as important hospital appointments can be stressful enough, without the added difficulty of taking public transport with a seriously ill child. We urge every London cab user to help support these families by making every taxi they get between 1 Ė 10 October a Hailo one."



These families need your help and itís really simple to do your bit so please act today; if you have already downloaded the Hailo app simply hail more cabs and if not please: (1) Download the Hailo app; (2) Register your details and (3) Insert the £2 off promotional code: RAINBOW. Next time you need a cab use your Hailo app and get £2 off whilst helping the Rainbow Trust. For further details on the Hailo app please visit: www.hailocab.com/london

Itís that simple, but it will make a huge difference to a family going through an already difficult time.




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