Asleep by PowerPoint - Business Works
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Asleep by PowerPoint

by Lyndon Nicholson, CEO, Future Present By following some simple cognitive communications principles, you can significantly enhance the effectiveness of your presentations. In doing so, you can play to the strengths of human information-processing abilities and have more success with your presentations, says Lyndon Nicholson, CEO of Future Present.

Never mind 'Death by PowerPoint', it's more likely that your audience will be 'Asleep by PowerPoint' with 58% of office workers admitting that they have almost fallen asleep during a Point presentation during the last year alone. Some 22% admitted it takes them less than 6 minutes to drift off during a PowerPoint presentation. By the 10 minute mark, 48% were thinking about something else and food topped the list (53%) followed by TV shows they wanted to watch later that evening (36%) as well as sex (31%) and relationships (38%).

Microsoft's most widely-used presentation software claims to have 1.2 billion users worldwide. With the advent of smartphones, the human attention span is getting shorter and shorter. Our research showed astonishingly that a quarter of your audience has already disengaged within 6 minutes of your slide show starting. If your presentation is a pitch to win work or funding, this means you've probably only just covered the background before you've lost your client or investor's attention. The key is keeping people invested and that means creating real audience engagement.

You need to help your audience process and integrate information using their working memory. Taking in lots of visual and auditory information can place high demands on the working memory. By reducing the processing demands on the audience, we can essentially avoid the mind wandering or switching off.

Here are our 'life-by-powerpoint' hacks which will radically improve the success of your next presentation:

  • It's not about you
    Most PowerPoint presentations start with background slides from the organisation presenting. Believe it or not, your audience is not interested in hearing about you. Given that the first 5 minutes are the most crucial, cut straight to demonstrating you understand them and their issues and discuss how you can help - then include your bio in the appendix. If they want to talk about you, it's there to refer to later.

  • Less is more
    Reduce cognitive demand by avoiding cramming lots onto slides and give yourself enough time to go through them. Your audience needs time to process information. Likewise, too many slides being flicked through quickly increases the cognitive load for the audience so they will more quickly lose attention.

  • Audience participation
    Audience engagement is all about the magic 5 minutes. Never speak for more than 5 minutes without getting them to talk back to you or ask them a question to encourage participation. It checks that they're listening and stops them drifting off. It also allows the audience to switch between active and passive activities which keeps them engaged.

  • What's on the menu?
    Think about menu creation, asking your audience what they want to talk about and having colour-coded option slides prepared that you can jump to. This means you can adapt the presentation on the fly - meaning you're prepared for any question or eventuality. Clearly signposting sections also ensures they get the right amount of information and that their cognitive expectations are being met which reduces cognitive load and will put you as the presenter in good favour.

  • A few little words
    It may seem like an obvious one, but avoid slides with lots of text. Two to three words per slide are optimal. Images are key, as 90% of information transmitted to the brain is visual, but avoid naff clipart at all costs. Remember that images should assist in a metaphorical sense to set the tone for what the audience is hearing and to help the presentation flow. They don't necessarily have to have a literal connection, but make it relevant or their minds will wander on to what that odd image in the corner is and they'll stop listening!

  • Moving images
    Microsoft has been innovating with PowerPoint over the past few years and some of the tools and features are now unparalleled. Where appropriate, use the clever animation tools now included in the software to slide your message across the screen point by point and tell the story in clear chunks. Our attention is drawn to what is different, so moving images work well for helping the audience to process information effectively.

  • Tell me a story
    People take in information better when the narration is informal and conversation, rather than formal. Storytelling can also be very effective in presentations as it engages the audience on a more personal level. You can assist your audience in creating a narrative by clearly defining the topic and presenting a road map which tells them what's coming and how they're going to get there.

  • Silence is golden
    Silence doesn't need to be uncomfortable. In fact, it can be a very useful tool if used well. A presenter should take the time to gather their thoughts if needed which in turn, provides their audience with much needed breathing space to absorb and reflect.

  • B is for black
    One of PowerPoint's secret weapons is the 'B key' on your keyboard. There are times when you want the audience's attention just on you. Hitting 'B' will turn your screen black. This again reduces the high demands from visual and auditory information and signals a change which maintains attention. Plus with nothing else to look at, your audience can't help, but focus on you.

For more information, please contact: Future Present Agency

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