Sharing business costs is essential for survival - Business Works
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Sharing business costs is essential for survival

Mark Walker, General Manager, Zipcar UK New research finds that 54% of British start-ups are clubbing together to share core business functions with other businesses. The research from Zipcar, the UK’s largest pay-as-you-drive car network, commissioned with national campaign StartUp Britain, found that over half (55%) identified sharing resources with other businesses as 'essential' to business survival.

The findings are part of the report, The Smarter Business Blueprint: Insights from SME Trailblazers - published in partnership with StartUp Britain and Ashridge Business School. The report combines fresh research surveying over 1000 UK start-ups to discover how they are taking on traditional businesses by building smarter, more agile business models. These findings, together with key insights from Ashridge-led focus groups, which united successful UK entrepreneurs, lay down an invaluable six-point blueprint for 'start-up survival'.

permanent employment of human resources is a thing of the past

The research finds that ownership of business assets and permanent employment of human resources is now a thing of the past for many businesses. Whilst 48% of start-ups currently share one or more physical assets - such as vehicles and offices - with other businesses, 31% are now also sharing elements of their workforce - choosing to access certain job functions 'on demand'.

The types of resources being shared are broad. The top three shared infrastructure costs include technology (22%); office space (22%) and vehicles (15%). The top three shared human costs include: accounting (35%); administrative (21%); and human resources (15%).

The move towards the sharing of costs is viewed as a long-term measure, rather than a reaction to the recession, according to 65% of survey respondents. In fact, half (50%) of business owners surveyed said that cost sharing with other businesses was part of their original business plan.

According to the report, the growth in sharing is fuelled by a raft of innovative new businesses that utilise Internet and mobile technologies to enable companies to access services in more convenient and cost-effective ways. With nine out of ten (93%) start-ups relying on technology, it is not surprising that the start-up community is at the vanguard of adopting these new types of services.

"As a company with technology and mobile platforms at the heart of its member offer, we are passionate about supporting the next generation of start-ups," said Mark Walker, General Manager, Zipcar UK. "It was with this in mind that we developed The Smarter Business Blueprint. We want to help the thousands of UK start-ups to get the inside track on how to survive and thrive in today’s challenging economy."

"One of the strongest recommendations that came out of our research was for businesses to reconsider the role that ownership plays and move towards a more sharing approach. Whether you are hiring a car by the hour with Zipcar, or a desk space by the day, sharing with other companies enables start-ups to access resources they might not otherwise afford, as well as providing greater flexibility, reducing overheads and improving the bottom line."

Emma Jones, co-founder of StartUp Britain adds, "We are excited that this research shows how, increasingly, UK entrepreneurs are carving out new - and better - ways of working to become smarter and more agile. By providing a flexible, collaborative model, businesses like Zipcar are responding to and supporting British start-ups, helping them to operate more flexibly and cost effectively. It is these businesses that are the job creators and innovators of the future and it is essential that their growth is fostered."

a new breed of enterprise is emerging

Kai Peters, CEO of Ashridge Business School, commented, "Our focus groups, backed up by this new research, show that a new breed of enterprise is emerging across the UK SME and start-up community, embracing an innovative combination of agility, collaborative strategy and customer-driven adaptation – all needed to thrive in today’s fast-evolving and unpredictable economy."

"Today’s market for SMEs is a far cry from the dog-eat-dog world of the nineties," says Jonathan Brenner, founder of Lawyers on Demand. "There is increasing recognition that collaboration, not competition, can lead to shared success. The very essence of our business model is based around sharing – our lawyers are offered on a freelance basis so multiple legal teams are able to use them. This is becoming increasingly acceptable in even our traditional industry as people see that access to services is more important than ownership."

"Sharing resources, however, comes with an important health warning – clients, whether they are sharing or owning, want value for money more than ever before. However, that does not mean compromising on quality. We have built our brand with value and quality assurance at the top of our agenda."

Mark Walker concluded, "We understand this new breed because we are one of them. We believe that it is the businesses that challenge traditional models, embrace new technologies and understand changing consumer behaviours that will be the success stories of the future. We created The Smarter Business Blueprint because we know there is a better way of doing business.

For more information and to download a copy of the report, please visit: Zipcar's Smarter Business Blueprint

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